WASHINGTON (RNS) — Move over, Fantastic Four. There's a new team of superheroes in town.
Meet Jabbar the Powerful, a Hulk-like strong man, and Noora the Light, who can create holograms. Darr the Afflicter wields powerful pain waves. One hero, The Hidden, wears a burqa.
All are part of the 99, Muslim superheroes created by Kuwait-based Teshkeel Comics. Each has a power based on one of the 99 characteristics of God described by Islam.
The comic, already sold throughout the Middle East, made its U.S. debut recently, and the new issue, “Welcome to America,” finds Jabbar, Noora and Darr — like other immigrants — arriving at New York's JFK airport.
While the comic has its roots in Muslim and Arab culture, creator Naif Al-Mutawa said the series is geared toward a wider audience. An American reader wouldn't need to know anything about the Muslim world to understand the storyline, he said.
Edina Lekovic, a spokeswoman for the Muslim Public Affairs Council, thinks the comic could find a broad American audience. The key, she said, will be appealing to human values rather than faith principles.
“These 99 names of God are attributes people aspire to,” Lekovic said. “These are not shared solely by Muslims. They are human values and characteristics.”
The 99 features a diverse cast of characters, each from a different country. But the comic's back-story is decidedly Arab. It's based on the destruction of Baghdad's ancient libraries in the Mongol invasion of 1258 — a familiar story in the Middle East.
Al-Mutawa said it was important to create modern cultural heroes for young people in the Middle East. His superhero concept merges the American/Judeo-Christian model of go-it-alone action heroes with the Japanese model of heroes who work as a team.
That kind of cultural hero also can resonate with American Muslims — even those with no connection to the Middle East. Eboo Patel, who heads a Chicago-based interfaith youth group and is a frequent commentator on Muslim culture, said heroes serve a dual function — exemplifying values to humanity at large and speaking specifically to the group that shares their cultural background.
In Al-Mutawa's fictionalized history, the Mongols invaded with the express purpose of razing the library and destroying Baghdad's knowledge. This wisdom, however, was hidden in 99 jewels, which were scattered throughout the world. In the comic, modern-day character Ramzi Razem has learned of the gems' ability to provide individuals with superhuman abilities and coordinates the heroes' activities.
While the 99 heroes display attributes of God, each has only one, and they must work in teams of three.
Female characters are dressed more modestly than those in most comics, and they are shown in various forms of Muslim dress. Some, but not all, wear headscarves, and those who do display different countries' interpretations.
And while the diversity of characters demonstrates Al-Mutawa's conviction that “there is not one Islam,” he is nonetheless conscientious of Muslim social mores.
“The 99,” he said, “won't be dating each other.”
By design, the comic never mentions Islam, Allah or the Quran. Nonetheless, it has been banned in Saudi Arabia. Apparently censors thought a promotional tagline that mentioned the 99 characteristics of God was blasphemous, Al-Mutawa said. This decision was arbitrary, he said, noting that while the comic books themselves are censored, a comic strip featuring the 99 runs in Saudi newspapers.
Even if not every American reader is dazzled by The 99, the real purpose of the U.S. launch is “visibility,” Al-Mutawa said in an interview.
“Our eye is on animation and the film market,” Al-Mutawa said.
Branching out in those markets likely would require American resources.
Troy Brownfield, a columnist for the comic book news site Newsarama, said in the publishing industry at large, and for comic books in particular, most revenue comes from advertising and licensing. Comics alone rarely pay the bills.
The 99 is Tesh-keel's first original title, but the company also translates and distributes books from comic book giants DC and Marvel in the Middle East.
Teshkeel is self-publishing The 99 in the U.S. In order to have The 99 published and distributed by Marvel or DC, Teshkeel probably would have to sell the comic, said Sven Larsen, Teshkeel's chief operating officer. Big companies usually stick with books to which they own the intellectual property rights, he noted, except in cases of high-profile tie-ins, such as comics based on a video game.