Kamala Harris and I both were born in October 1964, which means we have no living memories of Martin Luther King Jr., the moon landing or the Vietnam War. According to most dividing lines, we were born in the last…
As the American population grows older, church ministries need to shift
There’s one important reason for the graying of America’s churches that often gets overlooked in the rush to “attract more young people.” That reason is simple and obvious to anyone who reads demographics: America as a nation is graying. In…
Religion Notes: Millennials tell researchers evangelism is wrong
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Emerging Gen Z may deliver huge blow to religion in U.S.
It looks like Gen Z, the age group with older members just now graduating from high school, wants as little or less from religious organizations than their Millennial predecessors. That may come as little surprise to churches, nonprofits and businesses…
Uh-oh, American church: Here comes Gen Z
Congregational and worship consultants are practically guaranteed job security in the coming decades thanks to the coming of Generation Z, aka Gen Z. Experts anticipate that churches which have long used coaches, books and seminars just to tread water with Millennials will be even more challenged by that up-and-coming group whose older members are just reaching college age.
Spontaneous Millennials can be tapped as bigger church givers, studies show
Millennials are more generous with their money in some cases than older Americans, a new report says. The study by the Barna Group examined motivations behind giving to various causes, including family needs, charitable giving and serving God. The findings…
Churches urged to drop Millennials in favor of newly identified ‘generation’
Churches, businesses and media outlets fixated on Millennials may want to widen their focus on a newly identified group: Perennials. The term was coined last year by a California blogger Gina Pell, who was tired of being stereotyped by her…
Focus must be on behavior, not age, in shaping relevant ministry
For years now, Christian communities have been intensely focused on serving Baby Boomers, Millennials and other groups demarcated by age. But that focus alone is no longer going to cut it for churches genuinely interested in being relevant to the…
U.S. churches face big ministry challenge in aging Baby Boomers
As a large group of Americans, the so-called Baby Boomers, have impacted U.S. society, culture, politics and religion for decades. With the oldest members of that famed generation now turning 70, the Baby Boom generation is poised to leave another…