Teenage members of Generation Z are much more open to sharing their Christian faith than their Millennial predecessors, but mostly by emphasizing behavior and personal example over traditional approaches to evangelism, new research by the Barna Group shows. The survey…
She’s Gen-Z, became leery of the church but practices faith with fitness
Tia Howell didn’t invent the idea that mind, body and spirit are intimately connected, but the 24-year-old personal fitness coach in Mount Holly, N.C., lives it as she would a calling. She’s also among one of the fastest-growing groups in…
Gen Z and growth of the ‘nones’ might have swung presidential election
Republicans unhappy with the outcome of the 2020 presidential election are likely in for continued disappointment as younger generations of religiously unaffiliated Americans become eligible to vote, political scientist Ryan Burge said. This shift is demographically inevitable as members of…
Religion Notes: Millennials tell researchers evangelism is wrong
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Churches must ‘count the cost’ of pursuing youth on social media
Youth have abandoned Facebook in favor of other social media platforms. Data recently released by the Pew Research Center shows Facebook rates fourth behind YouTube, Instagram and Snapchat among young people. So, should churches with strong Facebook presences follow younger…
Emerging Gen Z may deliver huge blow to religion in U.S.
It looks like Gen Z, the age group with older members just now graduating from high school, wants as little or less from religious organizations than their Millennial predecessors. That may come as little surprise to churches, nonprofits and businesses…
Uh-oh, American church: Here comes Gen Z
Congregational and worship consultants are practically guaranteed job security in the coming decades thanks to the coming of Generation Z, aka Gen Z. Experts anticipate that churches which have long used coaches, books and seminars just to tread water with Millennials will be even more challenged by that up-and-coming group whose older members are just reaching college age.