Thanks to Taylor Swift, Super Bowl 58 was the most-watched telecast ever. This is good news for advertisers like “He Gets Us,” who paid $17 million for two commercials totaling 75 seconds of airtime. However, despite the record number of…
Jesus gets us, but almost none of us get him
After several days reflection, I’m going to weigh in on the “He Gets Us” Super Bowl ad debate. And I’m going to turn this debate slightly, and suggest the following insight: If you want to understand what it’s like to…
‘He Gets Us’ is feeding information to data analysts and, ultimately, conservative political groups
“He Gets Us,” the “biggest faith-related campaign in history,” showcased two commercials at this year’s Super Bowl. But it’s what’s happening after the ads that really matters for the campaign’s creators and backers. While capturing the attention of 113.1 million…
The difference between ‘He Gets Us’ and the Asbury revival
During Super Bowl LVII, nestled among ads for chips and beer came a profound message: Jesus Gets Us. The Servant Foundation, a Kansas organization backed in part by Hobby Lobby, has produced a campaign designed to humanize the Lord. The…
He Gets Us, Part 1: The men and money behind the movement
Comingling faith and football has been a feature of the NFL experience for decades, but this year’s Super Bowl included something different. A group calling itself He Gets Us tweeted: “On February 12, the world’s biggest influencer is coming to…
Perhaps ‘He Gets Us’ better than we thought
There is great weeping and gnashing of teeth happening on my Facebook feed about the “Jesus commercial” that aired on the Super Bowl broadcast. The ad is the work of an organization that calls itself The Servant Foundation. These folks…
It will take more than marketing to redeem the reputation of the church
In case you missed it, the Washington Post recently published an article stating that a $100 million marketing campaign has been launched in an attempt to “redeem Jesus’ brand from the damage done by some of his followers.” The marketing…