“He Gets Us,” the “biggest faith-related campaign in history,” showcased two commercials at this year’s Super Bowl. But it’s what’s happening after the ads that really matters for the campaign’s creators and backers. While capturing the attention of 113.1 million…
He Gets Us, Part 1: The men and money behind the movement
Comingling faith and football has been a feature of the NFL experience for decades, but this year’s Super Bowl included something different. A group calling itself He Gets Us tweeted: “On February 12, the world’s biggest influencer is coming to…