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BNG gets a brand new look

NewsBNG staff  |  March 2, 2016

Baptist News Global has a fresh face! With help from our friends at e10, an agency with decades of experience in developing online and offline brand experiences, our new visual identity was developed to reflect our growth as an online news source, to connect with a robust new website as the centerpiece of our work and to communicate a dynamic future as a reader-supported, independent news organization.

The new BNG logo presents a clean, relatable brand mark that reinforces our “Conversations that matter” tagline. The bright, red-orange color is attention-getting, and the “talking bubble” with type lines reflects the news and opinion content we publish every day.

Our new website offers an easier, enhanced experience. The simpler format helps you navigate easily to content you want to read in both mobile and desktop environments. The typography and layout are clean and legible, putting the focus on the thoughtful, engaging content BNG offers every day.

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