National poll: Only 12% of Americans favor Project 2025

New national polling shows more Americans are learning about the Heritage Foundation’s Project 2025 and a majority of Americans do not like the plan at all.

Polling conducted by Navigator Research in early September found half of Americans now rate Project 2025 unfavorably and a majority oppose the plan. Only 9% of Americans say they have a favorable view and only 12% say they support the plan.

Among Americans who have heard about Project 2025, they most associate it with abortion bans, immigration restrictions and eliminating the U.S. Department of Education.

And Democratic efforts to pin the goals of Project 2025 on Donald Trump and his MAGA movement appear to be sticking: 48% of Americans say Project 2025 “very accurately” or “somewhat accurately” describes what Trump stands for.

Trump has denied any knowledge of the controversial plan critics say would reshape the federal government into a far-right theocracy. However, many of the ideas in the 900-page document echo his own previous statements, and the document’s drafters include 140 people who worked in his presidential administration.

Navigator reports:

Project 2025’s net favorability has reached a new low in Navigator tracking, at net -41 favorable (just 9% favorable/50% unfavorable).
Project 2025 is now underwater across party lines, ranging from net -64 favorable among Democrats to net -25 among non-MAGA Republicans, to even net -7 among MAGA Republicans.
Americans who are hearing about Project 2025 focus most on its proposed abortion bans and other restrictions on reproductive health care access, but many also highlight its support for eliminating the Department of Education and restricting immigration.
Both independents (net -34 support) and non-MAGA Republicans (net -30) oppose Project 2025 by wide margins, while MAGA Republicans* are divided (net -1).