Baptist News Global
Sections
  • News
  • Analysis
  • Opinion
  • Curated
  • Podcasts
    • Stuck in the Middle With You ↗
    • Madang with Grace Ji-Sun Kim ↗
    • Highest Power: Church + State ↗
    • Non-Disclosure: The Silenced Stories of Kanakuk Kamps Survivors ↗
    • Change-making Conversations ↗
  • Storytelling
    • Faith & Justice >
      • Charleston: Metanoia with Bill Stanfield
      • Charlotte: QC Family Tree with Greg and Helms Jarrell
      • Little Rock: Judge Wendell Griffen
      • North Carolina: Conetoe
    • Welcoming the Stranger >
      • Lost Boys of Sudan: St. John’s Baptist Charlotte
      • Awakening to Immigrant Justice: Myers Park Baptist Church
      • Hospitality on the corner: Gaston Christian Center
    • Signature Ministries >
      • Jake Hall: Gospel Gothic, Music and Radio
    • Singing Our Faith >
      • Hymns for a Lifetime: Ken Wilson and Knollwood Baptist Church
      • Norfolk Street Choir
    • Resilient Rural America >
      • Alabama: Perry County
      • Texas: Hidalgo County
      • Arkansas Delta
      • Southeast Kentucky
  • More
    • Contact
    • About
    • Donate
    • Associated Baptist Press Foundation
    • Planned Giving
    • Advertising
    • Ministry Jobs
    • Subscribe
    • Submissions and Permissions
Donate Subscribe
Search Search this site

The niche word

OpinionMarion Aldridge  |  January 9, 2014

Current wisdom for many professions is to find a niche market and focus. You can’t just write about travel. You have to write about gay travel or traveling as a handicapped person or travel in the Florida Keys or travel by dugout canoe. If you choose to specialize in travel by dugout canoes, you need to decide whether your canoe will be dug out of maple or cedar. Niche marketing.

Churches are also being encouraged to find their niche. These days there are cowboy churches and Contemporary churches. Denominations have existed for centuries. Blacks and whites went their separate ways during the Civil War.

I’m not a big fan of niches. I am curious about everything. Don’t limit me. I see a bumper sticker that says, “Eat Bertha’s Mussels,” and I wonder what that’s about. Who is Bertha? Where is Bertha? Can I get to Bertha’s by suppertime?

The world seems to have a love/hate relationship with generalists. One of the first words I remember being taught in a classroom is the word “dilettante.” It describes, I was told, someone who is “a jack of all trades and master of none.” Apparently, to be labeled a dilettante is to be insulted. I prefer to think my interests are eclectic. I may read the biography of a baseball player one day, a financial analysis of “Tulip Mania” the next, a science fiction novel the next, a book about Buddhism the next and a Civil War history the next.

“Where the Pavement Ends” has been my attempt at writing a travel blog in the year since my retirement.

I have written about New York City, Shreveport and Machu Picchu, but I have also written about football, colors, grief, friendship, patriotism, race relations and alternative medicines. Travel, it turns out, is too narrow a topic for my interests.

I admire people who have specific, marketable skills, who are expert in a particular area, those who can craft fine furniture, who can wire a house for electricity, who can play the flute, who can teach children in a classroom, who can perform surgery. Some people are brain surgeons, play the flute and make fine furniture. I am not one of them, but I am happy the world has people who cross disciplines. Too narrow a focus makes us less than we might be.

An old joke tells of St. Peter giving new residents a tour of heaven. As they pass certain sections, he shushes the recent arrivals, motioning for them to be quiet. Later someone asked, “Why did we need to be quiet back there?’

St. Peter responded, “Oh, that’s where the Baptists stay and they still think they’re the only ones here.”

Retirement has been good for me because it freed me from many of the restrictions of my life that were employment based. Being restrained by others and limiting myself drives me nuts, but it is somewhat inevitable in the workaday world. Nowadays, every morning, I drink coffee from a cup that is inscribed, “Never affirm self-limitations.” When I begin my morning and the sun is rising, I want my ears sensitive to all that is happening around me and I want my eyes wide open. I want to see, taste, touch, hear and smell it all. Bring it on. No limits.


OPINION: Views expressed in Baptist News Global columns and commentaries are solely those of the authors.
Tags:no limitsopenFaithful LivingWhere the pavement endsChurchInspirationavailabledilettanteeclecticgeneralistmarketniche
Avatar
More by
Marion Aldridge
  • This BNG series of articles on Christianity and democracy led toward the July 4 celebration of America’s 250th birthday. The series was curated by Carol McEntyre, senior minister at First Baptist Church of Greenville, S.C.  See the series here.

     

  • Get BNG headlines in your inbox

  • Check out our podcasts

     

     

    Stuck in the Middle
    With You

     

    Madang
    With Grace Ji-Sun Kim

     

     

    Highest Power
    Church+State

     

     

    Non-Disclosure:
    The Silenced Stories
    of Kanakuk Kamps Survivors

     

    Change-making
    Conversations

     

     

  • Politics • Faith • Resistance: by Greg Garrett

    BNG interview series on the state of faith, politics and resistance in our nation.

    See also Greg’s series on Politics, Faith and Mission

     

  • Featured

    • Trump appeals to Supreme Court to control voter database

      News

    • What made America great after 9/11

      Opinion

    • In conversation with Robert P. Jones 

      Opinion

    • Responding to those who are different

      Opinion


    Curated

    • Celebrating Religious Liberty at Colonial Williamsburg

      Celebrating Religious Liberty at Colonial Williamsburg

    • As 9/11 anniversary falls on Rosh Hashanah, Jews are asked to remember — and move forward

      As 9/11 anniversary falls on Rosh Hashanah, Jews are asked to remember — and move forward

    • Decline in marriage and relationships among factors driving global fertility slump – study

      Decline in marriage and relationships among factors driving global fertility slump – study

    • In North Carolina, Christian Schools Seize an ‘Opportunity’

      In North Carolina, Christian Schools Seize an ‘Opportunity’

    Conversations that Matter.

    © 2026 Baptist News Global. All rights reserved.

    Want to share a story? We hope you will! Read our republishing, terms of use and privacy policies here.

    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • RSS
    • bh