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Anti-Bud Light beer graffiti is seen scrawled on a gate on June 21, 2023 in Arco, Idaho. Bud Light parent company AB InBev, the largest beer producer by volume in the world, ran afoul of core drinkers after an effort to broaden appeal through a promotion that included transgender influencer Dylan Mulvaney backfired, resulting in sales to plummet nearly 30%, according to published reports. (Photo by Natalie Behring/Getty Images)