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Experts say gratitude generates the generosity needed for sustained giving

NewsJeff Brumley  |  December 29, 2014

By Lori Fogelman and Jeff Brumley

A Baylor University professor has been preaching a message some may consider radical in American society — even during the holidays: generosity.

It’s also a concept close to the hearts of pastors struggling to convince shrinking memberships to tithe at consistent and increasing levels. Individual giving to either charity or church must become a way of life, not a one-and-done deal, experts on philanthropy and tithing say.

“Tithing should not be seen as a goal Christians seek to live up to and then stop,” George Bullard, a church consultant and president of the Columbia Partnership.

BullardMug

Tithing is a beginning point for Christian response to the grace of God, Bullard added via e-mail to Baptist News Global.

“Generosity as an act of gratitude really begins to take shape once the foundational concept of tithing has been achieved,” he said.

At Baylor, scholar Andy Hogue has focused on philanthropy and generosity — and he’s been sharing that message with students in his in his “Philanthropy and the Public Good” course.

“One of the things we’ve talked about a lot in the course with 21- and 22-year-olds, who have very limited incomes themselves, is what does generosity mean? What does it mean to be a generous person?” said Hogue, a lecturer in political science and director of Baylor’s Civic Education and Community Service Program.

“Whatever our station, however much money or resources we have, we all have something to share and something to give,” Hogue said. “I like the idea of thinking in terms of a New Year’s resolution, sort of resolving to be more generous and helping people to think in those ways.”

Hogue offers four ways individuals and families can develop a spirit of generosity in the New Year.

• Generosity starts with gratitude. “That is the very first step, just being grateful for what we have, but also realizing that to those given much, much is expected, and to begin thinking about not possessing things but stewarding things,” Hogue said. “Think of the many things we have that might benefit others, whether that is our time, our talents or our finances. Being able to think in those ways leads us down the path toward generosity and toward sharing.”

• Generosity is more than just a transaction. “Think of philanthropy, generosity and giving as more than writing a check,” he said. “Think of it as something that can be transformative and realize that there is no such thing as an unhappy generous person.”

• Generosity is a muscle you have to exercise. “If we can’t give of ourselves when we have limited means, what makes us expect that we would do it when we have more means?” Hogue said. “We all, in some way, are privileged and blessed and have resources that can be put to use for the benefit of someone else.”

• Generosity can be creative. There are inspired ways to give birthday or Christmas gifts in honor of a family member or friend that bring about a beautiful thing Hogue likes to call the “philanthropy of collaboration.”

“Imagine the many things that come together in this one simple act: you, the giver, are enriched by the series of events you set into motion while the person you honor with the gift appreciates your generosity and imagination. The beneficiary of the gift then takes your offering to enrich the lives of others,” Hogue said.

Andy Hogue

 It is, however, important to take cues from the person you honor and give a gift in support of the causes they hold dear.

“You can go the traditional route — make a donation and give the person a piece of paper (acknowledging the gift) — or there are amazing web-based resources that can help people make very impactful gifts even with limited amounts,” Hogue said. “You give five dollars and with the magic of the Internet, the gift can go towards fighting disease in Africa, providing books for teacher’s classroom or buying someone in a poor country a goat or a cow or a pig that can be a source of generating income.”

Hogue taught 30 students in Baylor’s inaugural Philanthropy Lab course in the fall in which students studied the history and philosophy of giving back while also directing $100,000 in real money to deserving local nonprofit organizations.

The primary goal of The Philanthropy Lab, a project of the Fort Worth-based Once Upon a Time Foundation, is to ignite students’ interest and participation in philanthropy, encouraging thoughtful giving by providing funds to university philanthropy courses and enabling students to evaluate nonprofit organizations and award grants.

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