I did not expect David Foster Wallace to unsettle my dinner plate.
I have read enough of him to know he rarely leaves the reader unchanged, but Consider the Lobster struck me in a way I did not anticipate. It was not simply the description of suffering, nor the cultural blindness that allows such suffering to be normalized, nor even the relentless clarity with which Wallace refuses to let the reader hide behind euphemism. It was the convergence of all three — an ethical triangulation — that left me staring at the page with a discomfort I could not easily dismiss.
The experience reminded me, oddly enough, of an old Twilight Zone episode, “To Serve Man.” The premise is familiar: Benevolent aliens arrive on Earth, promising peace, prosperity and technological advancement. They offer humanity a book titled To Serve Man, which is initially interpreted as a manifesto of altruism. Only later — too late — do the humans discover the book is a cookbook. The horror lies not in the twist itself but in the realization that the truth always was in plain sight. The signs were legible, but no one wanted to read them correctly.
Wallace’s essay operates in a similar moral register. He does not reveal a hidden truth so much as he forces the reader to confront a truth that has been visible all along. The lobster’s suffering is not new. The ethical questions surrounding the boiling of a sentient creature are not novel.
What is new — what Wallace compels — is the refusal to look away. He takes a cultural ritual that feels normal, even celebratory, and turns it until the underside comes into view. And once you have seen that underside, the old habits feel different. The lobster becomes not a delicacy but a question. A challenge. A mirror.
The ethics of attention
What struck me most in Wallace’s essay was not the biological argument about whether lobsters feel pain, although he handles that with characteristic thoroughness. It was the ethical argument about attention. Wallace’s real subject is not the lobster but the human capacity to ignore suffering when it is convenient, profitable or socially accepted.
“He is diagnosing a moral reflex: The tendency to avert our eyes from the cost of our comforts.”
He is diagnosing a moral reflex: The tendency to avert our eyes from the cost of our comforts.
This is where the essay becomes more than a meditation on seafood. It becomes a meditation on the moral imagination.
The moral imagination, as Edmund Burke understood it, is the faculty that allows us to perceive the dignity of others — even those unlike us — and to recognize the moral weight of our choices. It is what keeps a society humane. It is what prevents us from reducing people (or creatures) to instruments of our pleasure. When the moral imagination atrophies, cruelty becomes easier, not because we become more malicious but because we become less attentive.
Wallace’s essay is, in this sense, a small act of moral restoration. He is trying to reawaken the reader’s capacity to notice. To see. To feel the ethical tremor beneath the surface of an ordinary act. He is not prescribing a political program or demanding a boycott. He is simply asking the reader to pay attention — to the creature in the pot, to the cultural rituals that normalize its suffering and to the quiet voice of conscience that stirs when we stop long enough to listen.
Cultural blindness and the ritual of normalcy
One of the most unsettling aspects of Consider the Lobster is the way Wallace describes the Maine Lobster Festival. The festival is not portrayed as malicious or sinister. It is portrayed as ordinary — families laughing, vendors selling and tourists snapping photos. The boiling of thousands of lobsters is woven seamlessly into the fabric of celebration. The suffering is not hidden; it is simply ignored.
“This is the essence of cultural blindness: not the absence of information but the absence of moral attention.”
This is the essence of cultural blindness: not the absence of information but the absence of moral attention.
We see this pattern throughout history. Entire societies have normalized practices that, in retrospect, appear morally grotesque. The people involved were not necessarily evil; they were simply unreflective. They inherited a ritual, participated in it and rarely questioned it. The moral imagination was dulled by familiarity.
Wallace’s essay exposes this dynamic with surgical precision. He does not accuse the festivalgoers of cruelty. He simply shows how easy it is for ordinary people to participate in ethically troubling practices without ever asking the obvious question: Should we be doing this?
The question is disarming precisely because it is so simple. And once asked, it cannot be unasked.
The Twilight Zone as moral parable
This is where the parallel to “To Serve Man” becomes illuminating. The brilliance of that episode lies in its portrayal of human credulity. The aliens’ promises are so appealing — peace, prosperity and abundance — that no one wants to scrutinize them too closely. The book titled To Serve Man is interpreted in the most flattering possible way because the alternative is too unsettling to consider.
The moral failure in the episode is not intellectual but imaginative. The humans fail to imagine that the aliens might not be benevolent. They fail to imagine that the book might not be what it seems. They fail to imagine the possibility of danger because they are seduced by the promise of comfort.
This is the same failure Wallace identifies in the lobster festival. The participants are not malicious; they are unreflective. They are seduced by the promise of pleasure — good food, good company and good fun — and they do not want to imagine the ethical cost. The suffering is visible, but it is not seen.
“Moral blindness is rarely the result of ignorance; it is the result of convenience.”
The Twilight Zone twist and Wallace’s essay both reveal the same truth: Moral blindness is rarely the result of ignorance; it is the result of convenience.
The cost of comfort
What lingers with me after reading Wallace is not guilt but clarity. I am not prepared to declare that eating lobster is categorically immoral. But I am no longer able to eat it casually. The act now carries a moral weight I cannot ignore. And that, I think, is precisely what Wallace intended — not to dictate a conclusion but to awaken a conscience.
This awakening is uncomfortable, but it also is necessary. A society that refuses to examine the moral cost of its comforts becomes vulnerable to far greater forms of blindness. The lobster pot is a small thing, but it is a symbol of a larger truth: The ease of modern life often depends on suffering we prefer not to see.
The Christian tradition has long taught that moral seriousness begins with attention — with seeing the world as it truly is, not as we wish it to be. Jesus’ Parable of the Good Samaritan is, at its core, a parable about attention: two religious leaders pass by a suffering man, not because they are cruel but because they are preoccupied. They do not see him. The Samaritan sees — and that seeing becomes the foundation of compassion.
Wallace, in his own secular way, is calling the reader to a similar act of seeing.
Why this matters for writing
As a writer, I find Wallace’s method instructive. He does not moralize; he illuminates. He does not shame; he reveals. He trusts the reader’s conscience enough to present the facts plainly and let the moral imagination do its work.
This is the kind of writing I aspire to — writing that is honest, reflective, morally serious and attentive to the quiet truths that shape our lives. Writing that resists the thin gruel of slogans and certainties. Writing that invites the reader into a deeper conversation about what it means to live well, to see clearly and to act with integrity.
In the end, Consider the Lobster is not an essay about seafood. It is an essay about the human condition — our capacity for compassion, our tendency toward blindness and our responsibility to examine the moral cost of our comforts.
And like the best episodes of The Twilight Zone, it leaves us with a question that lingers long after the story ends: What truths are hiding in plain sight, waiting for us to finally read them correctly?
Joe Marlow is a theologian, historian, educator and writer now retired in South Lyon, Mich., with his wife, son, daughter-in-law and their two dogs. He used AI to research this article and to edit his first draft.




